Latest News & Media Coverage

For press enquiries, get in touch at media@amberelectric.com.au

Amber at a glance:

  • Amber is a new kind of electricity retailer, helping accelerate Australia’s shift to 100% renewables
  • We give households access to real-time wholesale energy prices and the ability to shift usage to when power is cheaper and greener
  • For customers with home batteries, that shifting happens automatically through Amber for Batteries
  • We’re also developing Australia’s first residential vehicle-to-grid (V2G) technology, helping EVs support the grid and unlocking extra value for our customers
  • Amber operates the largest virtual power plant (VPP) in Australia, with almost double the capacity of the next biggest player.
  • Amber supports over 40,000 customers in managing and optimising their energy use
  • ~3/4 of Amber for Batteries customers had a bill below $0 in the last 12 months
  • Amber for Batteries customers are earning over $1,000 pa of additional value from their batteries, bringing down battery pay back periods significantly

Amber in the media

No items found.

Our co-CEO Dan Adams was on the Today Show discussing power outages, the grid, and what consumers can do to help out the grid during times of possible power blackouts.

READ MORE
Jan 14, 2020

Amber Electric has recently landed a grant under the SA Government’s Demand Management Trials Program to deliver a trial with 1000 customers with the help of 400 pool pumps, 400 hot water systems and 200 batteries.

READ MORE
Dec 21, 2019

Energy Minister Dan van Holst Pellekaan said the grant to Amber Electric would allow direct access to market prices and the ability to manipulate household consumption. On offer are 400 smart devices to control when you use the household hot-water system, 400 smart devices to control when the pool pump goes on, as well as batteries for 200 customers.

READ MORE
Dec 7, 2019

Amber Electric, a new energy company which is unlocking the value of renewable energy with an entirely new way for customers to buy electricity, has raised $2.5 million in an investment round led by Square Peg.

READ MORE
Sep 16, 2019

A group of Australian investors led by venture capital fund Square Peg has backed the Melbourne-based start-up which aims to revolutionise the way Australian households buy electricity by passing through wholesale rates.

READ MORE
Sep 11, 2019
Contact us

If you are a journalist or have any press enquiries, please get in touch at media@amberelectric.com.au

Follow us on LinkedIn

Amber Electric
Mar 17, 2026
Proud to be part of this year's EV Ownership Survey with the Electric Vehicle Council. The data backs up what we hear from our customers all the time - EVs are saving people real money, home charging is the norm, and the hesitations people had before buying? They don't last long once they're behind the wheel. Full report in EVC's post below. 👇
...see more
Amber Electric
Mar 11, 2026
The battery market is about to change. On 1 May, two things shift: the Cheaper Home Battery Program rebate moves from flat-rate to tiered, and the rebate value itself reduces and will now decrease twice a year instead of once. Together, these changes affect the economics of selling and buying batteries in ways that are worth understanding. Since the program launched in July 2025, more than 240,000 battery systems have been installed nationally. It has been an extraordinary period for the industry. But the generous rebates that drove a lot of those installations are being restructured, and some of the implications aren't immediately obvious. Here's what changes: a 48 kWh system that attracted a $14,911 rebate before May will attract $6,364 after. A 30 kWh system drops from $9,324 to $5,698. On top of that, the rebate will now reduce twice a year instead of once, compounding the effect year on year through to 2030. The fundamentals of battery storage remain strong and the appetite remains real. But the conversation is shifting from "how much does a battery cost?" to "what will this battery earn me?" and that requires a different kind of sales approach. We've prepared a white paper for our solar battery retailers and installer partners which breaks down what the changes mean in practice, what the ROI numbers look like post-May, and how to position for success in a tougher market. If you're in the solar and battery industry, please read and share with your teams. https://lnkd.in/gZ2sd8vQ
...see more
Amber Electric
Mar 5, 2026
We've grown a lot over the past year, and with that comes a responsibility to keep our customers better informed. So we've launched Amber Updates - a running log of everything we're improving, fixing, and building across the Amber app and experience. We'll be updating it regularly with product fixes, app improvements, support progress, and more. If you've ever wondered what's happening behind the scenes at Amber, this is the place to look. Head to the link below to see what's new: https://lnkd.in/gcK25XcY
...see more
Amber Electric
Dec 16, 2025
The Cheaper Home Batteries program has defied expectations. Over 160,000 households have installed batteries in just over a year, with the 50-75 kWh segment alone growing 71% in November. This success created a challenge. At the current rate, the original $2.3 billion budget would be exhausted by mid-2026, four years before the program was meant to finish. From May 2026, the government is expanding funding to $7.2 billion and introducing a tiered rebate structure. Batteries up to 14 kWh will keep the full roughly 30% discount. Larger systems will receive reduced support per kilowatt-hour, though systems up to 100 kWh remain eligible. The aim is to support 2 million households through 2030 rather than running out of funding early. What's interesting is that the rebate is only part of what makes batteries financially viable. The ongoing returns depend on how your battery is used: whether you're accessing wholesale pricing or fixed tariffs, whether it's optimised for your household or your retailer's needs, and whether it's charging and discharging at the right times. The program's runaway success shows what happens when Australian households get the right incentives. The adjustments mean more people can access those incentives over the program's full lifespan. We've broken down what the rebate changes means and outlined the new tiered structure over on the blog: https://lnkd.in/gmMZGfhu
...see more
Amber Electric
Nov 27, 2025
NSW electricity prices hit extremes yesterday, swinging from $20/kWh to negative $1/kWh within an hour. That's roughly a $21/kWh spread, even larger than Tuesday's when we saw similar volatility. ⚡ Storm cells moved across central NSW around midday, bringing cloud cover that suddenly cut rooftop solar output. With temperatures above 30°C already driving air conditioning demand, prices spiked hard. When the storms cleared and solar generation came back online, prices dropped sharply into negative territory. For Amber customers with batteries, it was a significant earnings opportunity. Here are some results from customers during yesterday's price spike. Back-to-back days of this kind of volatility shows how dynamic Australia's electricity market has become as more renewable energy comes online and weather plays an increasingly important role in real-time supply and demand. Head over to the blog for our insights on what went down this week in NSW - link in the comments.
...see more